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Willow

Willow

Managed social content, scheduling, analytics, and coaching for professional-services firms

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What this product helps you do

Willow is a managed social-media system for professional-services organizations. Willow Create drafts posts from a business and voice profile, the platform supports review, scheduling, and publishing across LinkedIn, Instagram, Facebook, and X, and plans include calendars, analytics, content inspiration, and human coaching.

Problems it solves

  • Professional-services experts lack time to create a consistent social cadence
  • Generic drafts do not reflect a firm or individual voice
  • Content review, scheduling, publishing, and analytics are fragmented
  • Employee-advocacy programs need coordinated profiles and guidance
Best for
Professional-services firmsLegal and accounting practicesConsulting and HR organizationsB2B software and employee-advocacy teams

Willow combines an AI-assisted content platform with a dedicated social-media coach for professional-services firms. It creates quarterly content calendars and drafts posts from a profile of the business and its contributors, while users retain approval and editing control.

The platform supports planning, scheduling, and publishing to LinkedIn, Instagram, Facebook, and X, along with article recommendations, analytics, employee-profile coordination, and plan-dependent templates and coaching. Current plans use defined quarterly post volumes with annual or quarterly commercial terms.

Information

DeveloperContento NV
Languagesen
Pricing modelpaid
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